Snow may still be in the forecast but it’s time to start thinking about birds chirping and grass growing! Second quarter sales are some of the largest of the year, and you need to have a strategy as to how you will benefit from this trend!
Any advertising campaign for the spring season should focus on a few crucial aspects:
- Multi-channel Marketing – Any advertising campaign you create should include a mix of multiple types of digital marketing. By doing so, you capture your audience’s attention in different ways in different places. You might include multiple ad sends on email marketing, display and banner ads, social media ads, mobile ads, and traditional marketing. There are so many options you could choose from, but the important thing here is that you change things up. Don’t let people become numb to the same ad in the same place over and over again.
- Retarget your audience – Retargeting is one way to make a BIG impact on your spring marketing campaigns. Employ the power of IP address tracking and Mobile Device ID tracking to truly close the loop on your customers.
Whatever you do this spring, don’t miss out on second quarter opportunities. Businesses that sell anything related to the warmer weather can bank on an increase in sales, by advertising/marketing well during this season of renewal!